Alix XU / Art Director, Senior UX UI Designer
As an Art Director and Senior UX/UI Designer, I bring together design strategy, visual culture, and digital innovation to create user-centered solutions that resonate across industries. My work bridges digital product design, branding, video production, and cultural curation, enabling me to deliver projects with both creative depth and practical impact.
Digital Product Design
Experienced in leading projects from research and wireframes to prototypes and final UI delivery, I design digital products that are intuitive and scalable. Alongside proficiency in Figma, Sketch, InVision, Miro, Principle, Flinto, Zeplin, and Adobe Creative Suite, I integrate AI-powered tools into the workflow—enhancing efficiency, precision, and innovation in every stage of product development.
Experienced in leading projects from research and wireframes to prototypes and final UI delivery, I design digital products that are intuitive and scalable. Alongside proficiency in Figma, Sketch, InVision, Miro, Principle, Flinto, Zeplin, and Adobe Creative Suite, I integrate AI-powered tools into the workflow—enhancing efficiency, precision, and innovation in every stage of product development.
Brand & Visual Communication
I develop clear, memorable brand systems and visual identities, ensuring clients communicate with consistency and distinction across all channels.
I develop clear, memorable brand systems and visual identities, ensuring clients communicate with consistency and distinction across all channels.
Film, Documentary & Storytelling
I produce visual narratives that connect culture and audience—from documentaries and artistic films to promotional campaigns—covering concept, production, editing, and distribution with a focus on meaningful communication.
I produce visual narratives that connect culture and audience—from documentaries and artistic films to promotional campaigns—covering concept, production, editing, and distribution with a focus on meaningful communication.
Gallery Leadership & Artistic Cooperation
Beyond design, I manage and curate gallery programs that foster dialogue between art, design, and contemporary society, creating cultural experiences that are both immersive and enduring.
Beyond design, I manage and curate gallery programs that foster dialogue between art, design, and contemporary society, creating cultural experiences that are both immersive and enduring.
Through this multidisciplinary expertise, I offer a collaborative approach where design, communication, and art amplify one another—ensuring that every project achieves clarity, relevance, and lasting impact.